Recently Google has missed the data keyword searches to analysis platforms. This change means that reports within Google Analytics, Hubspot, and any other type of program analysis does not provide keyword analysis for your entire Google search traffic.
Let me diagnose some of the effects of data retention keywords and try to explain why companies should pay attention to such moves by Google. We all feel a great appreciation for the search giant, but like in any relationship, things turn sour very quickly.
The actual price of the free
Google has traditionally offered free services that are subsidized by the information they collect. GMail, one of the first forays outside the Google web search is a free email platform that offers quality services than its competitors, at no charge to the user. The only real cost is the loss of some of your privacy by allowing robots to scan your email. These data are extracted and Google help you make smart decisions about the results of the search and advertising.
Users of Google products find it difficult to criticize such practices, because they are a) getting a free product or service, and b) make other improvements in products and services that also use Google.
Not much to complain about, but the problem with Google Analytics is a slightly different story.
Why business owners feel betrayed?
The data retention keyword Google Analytics is a little different to the elimination of a free service or feature of a free service.
With Google Analytics, Google’s initial proposal was very fair to both sides of the negotiating table – a platform proportionate competent analysis and give you lots of information about my business exploitable.
The Google endless appetite for information was being fed directly by business owners and same owners of these businesses were now better equipped for Google to grow your web presence. This negotiation also helped indirectly to enhance the value of the Internet, which enthuse Google.
Now, after years of happy coexistence, Google is looking for a power play. Is the retention of key data and defends in the name of privacy. This really hurts the companies that relied on these data, however, leaves very well located to Google.
It is true that there are two sides of the debate on privacy and Google is right when he says that the data retention of keywords does not help the general public to ensure your privacy. At the same time, both parties still have access to this data: Google and its advertisers pay (those who use Google Adwords).
I have to make MONEY
There is a strong belief that retention of information will decrease the value of the natural search for some businesses. Without these data keywords, optimization becomes more difficult and profits begin to decrease. This could turn businesses into AdWords as an additional source of potential customers.
Digital marketing agencies that manage Adwords on behalf of his clients have been using Adwords keyword data for some time to increase and improve their organic search campaigns. Now, we can only see those Adwords revenue increase as agencies suggest customers spend more to get more traffic, leads, and keyword data.
AdWords has always been the largest source of money for Google. Specifically, over 90% of its 50 billion dollars in revenue in 2012 came from Adwords. They use advertising revenue to fund most of its offer [free] and are now trying to bring more marketing managers in that direction.
Is it wrong to do that? Maybe.
But the winds have been blowing in the direction of the safest search and privacy, so this could be the best chance they had and have seized.
WHAT HAPPENS NEXT?
This was an important decision by Google and will have to see how it develops. If nothing else, it reminds us that nothing is free and you must be careful not to rely so much on the search engine.
In many companies a while that using Adwords (and other media channels surcharge) is suggested for clients.
Fortunately, the authorities in the SEO space agree that SEO is not dead. The SEO is still very much alive and getting a couple of new faces: Google Authorship and Content Marketing.
There are plenty of sources of information that entrepreneurs and online marketers can use to increase your organic search efforts. Sadly, we will miss the glory days where we were able to see each keyword that drove traffic to our sites.